All those involved with '50 Kisses' were given some unbelievable news today, and it has to do with the opening weekend box office numbers.
We were informed that the picture opened #2 for per-screen intake in all of the UK on Valentine's Day weekend. That's outstanding considering the main advertising was peer-to-peer with a heavy focus on social media. What an experience!
Below are the actual reported numbers:
Her, £449,307 from 200 sites
Gunday, £206,741 from 59 sites
Jack Strong, £62,973 from 21 sites
Barbie in the Pearl Princess, £61,392 from 83 sites
Sleepless in Seattle, £19,462 from 75 sites (rerelease)
The Book Thief, £16,795 from 1 site
Idhu Kathirvelan Kadhal, £12,460 from 8 sites
Bastards, £11,574 from 10 sites
50 Kisses, £9,453 from 1 site
Love Is in the Air, £7,816 from 3 sites
1983, £7,715 from 21 sites
8 Minutes Idle, £2,412 from 4 sites